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TikTok as a Marketing Tool for Students by NIK DIANA FAQIERA NIK JAMILI is a document available to read on EtoBox.

What is TikTok as a Marketing Tool for Students about?

This document is a thesis submitted by 5 students from UiTM Kampus Bandaraya Melaka titled "TikTok as an Effective Marketing Tool Among Student UiTM Bandaraya Melaka". The thesis examines the factors that influence purchasing behavior among semester 3, 4, and 5 international business students at UiTM Kampus Bandaraya Melaka through the social media platform TikTok. The 5 independent variables studied are TikTok ads, customer engagement, influencers, trends, and effective promotion. The study utilizes a surv

Author

NIK DIANA FAQIERA NIK JAMILI

Language

EN