About this document
Waukesha Salvation Army by api-462797124 is a document available to read on EtoBox.
The document provides a communications plan created by Five Point Agency to promote the 125th anniversary of the Salvation Army of Waukesha County. Primary and secondary research found that Generation Z has little awareness of the local Salvation Army chapter. The plan aims to build awareness through a five-month social media campaign targeting Gen Z. Objectives are to gain 150 new social media followers, increase Gen Z volunteers, and generate local news coverage. Research identified a lack of advertising
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- api-462797124
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- EN