Can I read Hedonic Advertising on EtoBox?

Hedonic Advertising by mdvrd16 is a document available to read on EtoBox.

What is Hedonic Advertising about?

This study investigates the impact of hedonic advertising on the subjective well-being of Gen Z consumers in Pakistan, focusing on the mediating roles of materialism and episodic envy. Findings indicate that exposure to hedonic advertising increases materialism and episodic envy while decreasing life satisfaction. The research emphasizes the need for advertising agencies to create content that minimizes negative impacts on consumer well-being.

Author

mdvrd16

Language

EN