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Behavioural Economics: A Very Short Introduction (Very Short Introductions) by Michelle Baddeley is a business book available to read on EtoBox.

What is Behavioural Economics: A Very Short Introduction (Very Short Introductions) about?

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing thevery best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't alwaysknow what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copyothers around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by s

Who reads Behavioural Economics: A Very Short Introduction (Very Short Introductions)?

Author

Michelle Baddeley

Publisher

IRL Press at Oxford University Press

Published

2017

Language

EN

ISBN

9780191816475

Category

business

Subjects

Marketing, Economics, Business

Rating

4.4 / 5 (196 ratings)

Updated

2026-03-14