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Pharmaceutical Pricing Strategies Explained by Shreysha Sah is a document available to read on EtoBox.
Marginal cost pricing involves setting the price of additional units at the cost of production to utilize excess capacity and increase sales volume. Torrent Pharmaceuticals uses this strategy by pricing strips of its anti-psychotic drug Hexidol at Rs. 12 for bulk orders over 10,000 strips to maintain market leadership. Penetration pricing aims to expand market share by setting very low prices, but requires high sales volumes to be profitable. Skimming pricing charges a high initial price for a new product t
- Author
- Shreysha Sah
- Language
- EN