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Protect Like a Mother: Lysol Campaign by Juan Riaño is a document available to read on EtoBox.
What is Protect Like a Mother: Lysol Campaign about?
Lysol aimed to revitalize its brand by shifting from a functional germ-killing message to an emotional promise of protection. Through consumer research, Lysol discovered that protection is a universal maternal instinct. Its "What it Takes to Protect" campaign celebrated the strength of mothers and positioned Lysol as an everyday protector through emotional advertising, social media, and highlighting messy parenting realities. This repositioned Lysol from an occasional cleaner to a daily protection brand, bo
- Author
- Juan Riaño
- Language
- EN