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Goodlad, Lauren M. E.; Kaganovsky, Lilya; Rushing, Robert A. (eds.). Mad Men, Mad World: Sex, Politics, Style, and the 1960s. Durham and London: Duke University Press, 2013. 422 pp. by Julia Faisst is a Arts and Humanities article available to read on EtoBox.

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Few intellectually rigorous cultural studies essay collections are as pleasurable to read as it is to watch the charismatic cultural objects they discuss. Mad Men, Mad World: Sex, Politics, Style, and the 1960s, on Matthew Weiner's AMC television series Mad Men that started airing to wildly critical acclaim in 2007 and concluded with the second half of its seventh and final season ("The End of an Era") in 2015, is that book. Like its subject matter, Mad Men, Mad World has donned its most spiffy suit, both in terms of its careful editing and its stylized black, white, and red geometric jacket design. Originating in a symposium at the University of Illinois in Urbana-Champaign in 2010, its 18 essays cheekily copy the voguish appearances of a fictional New York advertising firm throughout the 1960s-a televised world often understood as a prism for today's neoliberal condition, a twenty-first century driven by swagger aesthetics as well as consumerist ethics. Drawing on such diverse fields as history (including the civil rights movement and second-wave feminism) and national identity, art and architecture, cinema and fashion, and capitalism and commodity culture, as well as theories on

Who reads Goodlad, Lauren M. E.; Kaganovsky, Lilya; Rushing, Robert A. (eds.). Mad Men, Mad World: Sex, Politics, Style, and the 1960s. Durham and London: Duke University Press, 2013. 422 pp.?

Author

Julia Faisst

Publisher

Walter de Gruyter GmbH

Published

2015

Field

Arts and Humanities (Social Sciences)