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About this Business, Management and Accounting article
Extending the product placement research agenda: The impact of hypervideo on interactivity and timing of product placement decisions by Lynn, Theodore; Jaramillo, Artemisa; Muzellec, Laurent is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Lynn, Theodore; Jaramillo, Artemisa; Muzellec, Laurent
- Publisher
- Westburn Publishers Ltd; Westburn Publishers (ISSN 1469-347X)
- Published
- 2014
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)
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