About this document

Ice Cream Marketing Project Overview by Sai Ra is a document available to read on EtoBox.

This document provides information about a marketing project for a new ice cream product called DESIRE. It includes an introduction to the company and product, objectives, market segmentation and targeting of young adults and teenagers. It discusses the product details, such as flavors, packaging and pricing strategy. Competitors are analyzed and the marketing mix of product, price, place and promotion are outlined for the new product.

Author

Sai Ra

Language

EN