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Crisis management involves addressing unpredictable events that threaten an organization, with PR playing a crucial role in three stages: pre-incident communication, managing media attention during the incident, and ongoing communication post-incident. Effective crisis management requires promptness, honesty, informativeness, concern for affected individuals, and maintaining two-way relationships with the public. The rise of new media has transformed crisis communication, allowing organizations to engage wi

Author

khwaishsingh70

Language

EN