About this document

Virtual Influencers: Opportunities and Challenges by Karuna Bhatla is a document available to read on EtoBox.

The article discusses the rise of virtual influencers in influencer marketing, highlighting both the opportunities and challenges they present for brands. Virtual influencers, powered by artificial intelligence, are reshaping consumer interactions and engagement on social media, but they also raise concerns about authenticity and consumer trust. The authors emphasize the need for marketers to understand consumer reactions to virtual influencers to effectively leverage their potential in marketing strategies

Author

Karuna Bhatla

Language

EN