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Can I read Political Marketing and Management in the 2020 New Zealand General Election on EtoBox?

Political Marketing and Management in the 2020 New Zealand General Election by Edward Elder;Jennifer Lees-Marshment;(eds.) is a politics available to read on EtoBox.

What is Political Marketing and Management in the 2020 New Zealand General Election about?

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and politi

Who reads Political Marketing and Management in the 2020 New Zealand General Election?

It is typically read by self-directed learners exploring a subject in depth.

Common subject areas: history, science, philosophy, social sciences.

Author
Edward Elder;Jennifer Lees-Marshment;(eds.)
Publisher
Springer International Publishing : Imprint: Palgrave Macmillan
Published
2021
Language
EN
ISBN
9783030773335
Category
politics
Subjects
Management, Marketing, Politics
Updated
2026-03-25

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