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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff by Clara Chung-wai Shih is a nonfiction available to read on EtoBox.

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“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity—both personal and professional—and use the social filters on the Web to connect with the world around them.” —Sheryl Sandberg, Chief Operating Officer, Facebook “...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.” —David Mather, President, Hoovers, Inc. The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era , Clara Shih systematically outlines t

Who reads The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff?

Author

Clara Chung-wai Shih

Publisher

Prentice Hall

Published

2009

Language

EN

ISBN

9780137153213

Category

nonfiction

Subjects

Marketing, Computer Science, Management

Rating

3.35 / 5 (213 ratings)

Updated

2026-03-14