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Gamification Impact on Tokopedia Usage by antono2861 is a document available to read on EtoBox.

What is Gamification Impact on Tokopedia Usage about?

This study investigates the impact of gamification on the use of e-commerce applications and repurchase intentions, focusing on Tokopedia. The findings reveal that while gamification positively influences the use of e-commerce applications, it does not significantly affect repurchase intentions. However, the study concludes that the use of e-commerce applications does enhance repurchase intentions.

Author

antono2861

Language

EN