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Geographic Search Impact on Earnings Response by polina.peksheva.pp is a document available to read on EtoBox.
This paper investigates how geographic dispersion of Google search affects investor behavior and market reactions to earnings announcements. It finds that firms with higher search dispersion experience increased trading volume, reduced bid-ask spreads, and improved earnings response coefficients, indicating that local bias still influences investor interest even in the digital age. The study highlights the significance of geographic factors in shaping investor attention and market responses to information.
- Author
- polina.peksheva.pp
- Language
- EN