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What is Bibliometric Review of Sustainability Marketing about?

This paper conducts a bibliometric review of sustainability marketing literature from 1969 to 2019, aiming to synthesize and evaluate existing research while identifying trends and gaps. It categorizes 749 articles into 11 thematic areas, providing insights for future research and practical implications for scholars and policymakers. The study highlights the evolution of sustainability marketing and emphasizes the need for a comprehensive understanding of its various dimensions, including social and environ

Author

kinglionjust

Language

EN