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What is Impact of Service Quality on Purchase Intent about?

This document summarizes a research study that analyzed factors influencing customer satisfaction and purchase intention at Kedai Sop Durian Lodaya (KSDL), a durian soup cafe in Bogor, Indonesia. The study found that product quality, responsiveness, assurance, empathy, reliability, tangibility, and perceived value all significantly influenced customer satisfaction and purchase intention, with product quality having the strongest influence. The research was conducted through surveys to identify customer beha

Author

lusi emawati

Language

EN