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What is J&J Marketing Strategies for Face Freshener about?

J&J is experiencing modest sales in the Philippines due to political issues and limited marketing. To grow the brand, the marketing team proposes three strategies: 1) Targeting urban females aged 16-25, but this niche is small. 2) Broadening to urban females of all ages, which captures half the population. 3) Rebranding baby powder as a "face freshener" to existing users, but limits growth. The recommendation is to pursue strategy 2 to innovate, extend product lines as intended, and modestly grow sales and

Author

hooktahnfahnix

Language

EN