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Family Vacation Decision-Making in East Asia by Oliver CJ Su is a document available to read on EtoBox.

What is Family Vacation Decision-Making in East Asia about?

This study examines the decision-making roles within families when choosing travel destinations for vacations in East Asia, focusing on the influence of socio-cultural factors. It identifies the father as the likely decision maker, suggesting that destination marketing organizations should target this demographic to enhance competitiveness. The research utilizes a chi-square automatic identification detector analysis on responses from 1,016 high school students across China, Japan, South Korea, and Taiwan t

Author

Oliver CJ Su

Language

EN