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DeterminantFactorsAffectingCustomerSatisfactionamongFilipinosinLazadaOnlineShoppingduringCOVID-19Pandemic AStructuralEquationModelingApproach by Percival Dagoc is a document available to read on EtoBox.

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The document discusses a study on the determinant factors affecting customer satisfaction among Filipinos shopping online at Lazada during the COVID-19 pandemic. The study used a survey of 251 Filipino consumers and structural equation modeling to analyze the relationships between products/services, pricing, consumer attributes, technology, operations, buying decisions, and customer satisfaction.

Author

Percival Dagoc

Language

EN