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What is 0293 HND - Influence of New Product Development about?

This research project examines the influence of new product development on the performance of Unilever Nigeria Plc, highlighting the importance of marketing research, customer satisfaction, and technology in the development process. The study aims to identify critical factors for product success and the relationship between new product development and organizational profitability. Findings indicate a significant relationship between these elements, recommending that firms regularly evaluate their products t

Author

kennybashir6

Language

EN