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What is SWOT Analysis for Amel Tempe Chips about?

This document analyzes the SWOT of "Amel" Tempe Chips micro-enterprise in Malang, Indonesia to increase its competitiveness. It conducted qualitative descriptive research including SWOT analysis through interviews, observations, and documentation. Data analysis used IFAS, EFAS, TOWS matrices and SWOT Cartesian diagrams. The analysis found an ST strategy is most suitable - using strengths to address threats by improving product quality and innovation to differentiate "Amel" Tempe Chips from competitors.

Author

iam miss you

Language

EN