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What is MKT 317 Marketing Course Syllabus about?

This 3-credit course introduces principles of marketing through lectures, discussions, and assignments. The course aims to help English BA students understand how to create customer value and capture value in return through effective marketing strategies and programs. Over 12 weeks, students will learn key concepts like marketing strategy, the marketing mix, customer behavior, and ethics. They will apply these concepts through case studies and a term paper to determine marketing strategies and create compet

Author

Iftikhar Jahan

Language

EN