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What is Dynamic Pricing about?

This article analyzes the effect of dynamic price variability on revenue maximization in the tourism sector, particularly focusing on hotels. The study finds that higher dynamic price variability positively impacts hotel revenues, with strategic room unavailability and review ratings also contributing to revenue increases. The research proposes a new hedonic revenue model and offers practical implications for hospitality managers to optimize pricing strategies.

Author

SIMON MAROZVENI

Language

EN