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What is Customer-Centric Marketing Strategies about?

This document provides an introduction to customer-centric marketing. It outlines 5 key steps in the marketing process: 1) Understanding customer needs and wants in the marketplace. 2) Designing a marketing strategy through market segmentation, target markets, and value propositions. 3) Preparing an integrated marketing plan using the marketing mix of product, price, place, and promotion. 4) Building customer relationships through customer relationship management and satisfaction. 5) Capturing customer valu

Author

irtifa N

Language

EN