About this document
Target Market Analysis for SPICK & SPAN by Nantaporn Ploy Pongpitak is a document available to read on EtoBox.
The document discusses the target market for SPICK & SPAN cleaning product. It will target customers who are 18-35 years old, have a busy lifestyle and care about health. The target market is further segmented by demographics like gender, age and income as well as psychographics like lifestyle and health concerns. Specifically, the target customer is male or female, 18-35 years old, with an income less than 15,000 Baht per month, and cares about convenience and health. A penetration pricing strategy will be
- Author
- Nantaporn Ploy Pongpitak
- Language
- EN