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Ford Figo: Targeting India by Sonia Lawson is a document available to read on EtoBox.

Ford Motor Company developed the Ford Figo small car for the Indian market by conducting research to understand Indian customers. The Figo was targeted at young buyers and offered more features than competitors at similar prices. However, launching the Figo posed challenges due to the highly competitive Indian small car market. Ford launched various marketing strategies to appeal to target customers and gain market share for the Figo in India

Author

Sonia Lawson

Language

EN