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The Lenovo Affair:the Growth Of China's Computer Giant And Its Takeover Of Ibm-pc,ling Zhijun,martha Avery by JOHN WILEY is a business book available to read on EtoBox.

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Lenovo is a global leader in the PC market, employing more than 19,000 people worldwide. Its landmark takeover of IBMs PC division in May 2005 was a major step for the company and a huge boost for Chinese industry. The deal proved to the world that Chinese companies are not only competitive in the domestic markets but can also compete at a global level. Lenovo was founded in 1984 by 11 engineers working out of a small bungalow inBeijing. Their crisis was to create a company that would offer PCs to the Chinese people at an affordable price. Using the brand name, Legend, it promoted PC usage throughout China and developed the revolutionary Legend Chinese character card that translated English software into Chinese characters. In 1994, Legend was successfully listed on the Hong Kong Stock Exchange and in 2003 rebranded itself as Lenovo. The company went from strength to strength and dominated the Chinese market with more than 25% of market share in 2004. The IBM acquisition has marked another key milestone in the history of the company. Lenovo now has over $13 billion in annual reserves andpossesses necessary infrastructure to develop its markets around the world. The company is a wor

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Author

JOHN WILEY

Publisher

J. Wiley & Sons (Asia) Pte Ltd

Published

2006

Language

EN

ISBN

9780470821930

Category

business

Subjects

Management, Business

Rating

3.8 / 5 (6 ratings)

Updated

2026-03-14