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Uses and Gratifications in Nigerian Media by theubermensch01 is a document available to read on EtoBox.
What is Uses and Gratifications in Nigerian Media about?
The Uses and Gratifications Theory explains that individuals actively choose media to fulfill specific needs such as information, entertainment, social connection, self-improvement, and relaxation. In Nigeria, media applications include television shows, radio stations, social media platforms, news websites, Nollywood movies, and religious programs, each serving various audience needs. This theory highlights the active role of the audience in selecting media that meets their personal and social requirements
- Author
- theubermensch01
- Language
- EN