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What is Channel and Media Planning Assignment about?

The document outlines the assignment details for a group project in Channel and Media Planning (CMPR8422), focusing on developing a brand communications strategy for Liberty to engage a younger audience. It includes guidelines on academic honesty, referencing requirements, and assessment criteria, emphasizing the importance of original work and proper citation. Students are expected to analyze the media landscape and provide insights into effective communication strategies for Liberty

Author

reneilweoganne366

Language

EN