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IKEA was founded in 1943 by Ingvar Kamprad and has become the largest furniture retailer in the world. It differentiates itself from other retailers by offering low-cost furniture designed for easy assembly by the customer. Facing pressure from competitors, IKEA began designing its own furniture, which propelled its growth. Its strategy is to offer a wide selection of practical and affordable furniture for the home, which has allowed it to expand successfully.

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