About this document
Impact of Interactive Ads on Consumer Engagement by basakbanerjee is a document available to read on EtoBox.
The author, with a background as a Business Analyst, developed a research interest in the impact of interactive ads on consumer engagement after observing their effectiveness in marketing campaigns. They aim to explore how different forms of interactive advertising influence consumer perceptions, emotional connections, and brand loyalty, while also considering psychological mechanisms and individual differences. The goal is to provide insights that enhance academic understanding and offer practical recommen
- Author
- basakbanerjee
- Language
- EN