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Nichi Matoba by Saidatul Diha is a document available to read on EtoBox.

What is Nichi Matoba about?

The document outlines the plan to introduce and market a new hand warmer product at UNIRAZAK. It begins with background on hand warmers and the target market of students, lecturers, and staff aged 18-40 who get cold easily. The value proposition is outlined as a fast and safe heating device with multiple temperature settings. The action plan is divided into 12 weeks. It involves market research, product development, supplier selection, market testing of 6 units costing RM120, creating advertising posters

Author

Saidatul Diha

Language

EN