Can I read Social Media on EtoBox?
Social Media by Shiela Mae Gabrielle Alado is a document available to read on EtoBox.
What is Social Media about?
Chapter II reviews literature on the influence of social media on consumer preferences, highlighting both foreign and local studies. It notes that social media significantly impacts consumer decision-making processes, with users increasingly trusting online reviews over traditional media. The chapter also emphasizes the importance of social commerce in the Philippines, where social networks are leveraged by businesses to enhance marketing strategies and consumer engagement.
- Author
- Shiela Mae Gabrielle Alado
- Language
- EN