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What is Colgate Toothpaste Marketing Strategies about?

Colgate has a wide range of toothpaste products segmented to meet different consumer needs. Their main products include Colgate Dental Cream for general use, Colgate Total 12 for gum protection, Colgate Sensitive for sensitive teeth, and Colgate Kids Toothpaste designed for children. Colgate targets all segments of the toothpaste market from rural to urban areas. Their products are positioned based on attributes like freshness, herbal ingredients, and specialized protections. Colgate is promoted through adv

Author

Husein Rangwala

Language

EN