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Sales Promotions and Impulse Buying Insights by ngolehonghanh25.netgroup is a document available to read on EtoBox.
This study investigates the impact of sales promotions on impulse buying behavior among retail shoppers in Nepal, focusing on four promotional tools: price discounts, coupons, buy one get one free offers, and sweepstakes. The findings indicate that price discounts significantly encourage impulse buying, while buy one get one free promotions and sweepstakes also positively influence such behavior. The research highlights the effectiveness of these promotional strategies in enhancing consumer spending and bra
- Author
- ngolehonghanh25.netgroup
- Language
- EN