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What is Luxury Ayurveda Brand Development about?

1) Ayurveda has a long history in India but declined with modern pharmacies. It is now gaining prominence again, especially in skin care products sold domestically and abroad. 2) Indian Ayurveda brands struggle to compete against other brands in the cluttered market despite their heritage. This research aims to determine if Ayurveda can be developed as a luxury brand, focusing on skin care. 3) The Ayurveda and spa industry in India is large but fragmented. This research will analyze the industry and conduc

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