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About this Business, Management and Accounting article
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty by Pandit, Ameet; Vilches-Montero, Sonia is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Pandit, Ameet; Vilches-Montero, Sonia
- Publisher
- Elsevier Science; Elsevier ; Elsevier Ltd.; Elsevier BV (ISSN 0969-6989)
- Published
- 2016
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)