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What is Literature Review 2 about?

The literature review explores the impact of AI and machine learning on consumer behavior and marketing strategies, highlighting studies that demonstrate the effectiveness of personalized marketing and digital marketing in enhancing consumer satisfaction and driving business growth. It discusses various machine learning models used to predict consumer behavior, improve marketing decisions, and segment customers based on purchasing patterns. The review also emphasizes the need for adaptive marketing approach

Author

naghamtalaat63

Language

EN