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Persuasion : Social Influence, and Compliance Gaining by Robert H Gass; John S Seiter; Taylor & Francis (Londyn) is a reference work available to read on EtoBox.

What is Persuasion : Social Influence, and Compliance Gaining about?

xviii, 450 pages ; 27 cm "Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics"--Publisher's summary Includes bibliographical references and indexes Machine generated contents note: Aims and Goals -- Persuasion Is Not a Dirty Word -- Persuasion Is Our Friend -- The Pervasiveness of Persuasion: You

Who reads Persuasion : Social Influence, and Compliance Gaining?

Author

Robert H Gass; John S Seiter; Taylor & Francis (Londyn)

Publisher

Taylor & Francis Group; Routledge

Published

2018

Language

EN

ISBN

9781351806251

Category

reference

Subjects

Psychology, Language Learning, Language

Rating

4.5 / 5 (82 ratings)

Updated

2026-03-14