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Social Media Influencers in Irish Cosmetics by hsumyatnwe2004 is a document available to read on EtoBox.

This research study investigates the impact of social media influencers on the cosmetic purchasing trends of 20 to 25-year-old Irish women, highlighting the significance of influencer marketing in shaping consumer behavior. Through qualitative interviews, the findings reveal that influencers are perceived as relatable and credible, with an emphasis on emotional connections and ethical considerations in marketing. The study concludes that genuine and authentic influencers can effectively attract this demogra

Author

hsumyatnwe2004

Language

EN