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What is Objectives of Sales Promotions Explained about?
This document discusses managing sales promotion schemes aimed at consumers, trade partners, and the salesforce. It emphasizes the importance of effective planning, organization, and measurement in sales promotion. Key points include: 1) Consumer promotions require choosing innovative schemes that meet objectives, ensuring premium availability, and monitoring performance with follow-ups. 2) Managing trade promotions and salesforce promotions also requires scheme selection, execution planning, and promoti
- Author
- p_charle
- Language
- EN