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What is Unilever about?

This document summarizes a baseline study on a new consumer classification approach called LSM (Living Standards Measure) that Unilever wants to implement. The current classification systems based on income and socioeconomic class have limitations and weaknesses. LSM is a composite index that classifies households based on ownership of goods and services as well as behaviors to better reflect consumption patterns. It has advantages over current measures by giving a more accurate picture of a household

Author

Sehrish Shakil

Language

EN