Can I read Cigarettes and Soviets : smoking in the USSR on EtoBox?

Cigarettes and Soviets : smoking in the USSR by Tricia Starks is a nonfiction available to read on EtoBox.

What is Cigarettes and Soviets : smoking in the USSR about?

Enriched by color reproductions of tobacco advertisements, packs, and anti-smoking propaganda, Cigarettes and Soviets provides a comprehensive study of the Soviet tobacco habit. Tricia Starks examines how the Soviets maintained the first mass smoking society in the world while simultaneously fighting it. The book is at once a study of Soviet tobacco deeply enmeshed in its social, political, and cultural context and an exploration of the global experience of the tobacco epidemic. Starks examines the Soviet antipathy to tobacco yet capitulation to market; the development of innovative cessation techniques and clinics and the late entry into global anti-tobacco work; the seeming lack of cultural stimuli alongside massive use; and the expansion of smoking without the conventional prompts of capitalist markets. She tells the story of Philip Morris's "Mission to Moscow" campaign for the Soviet market, the triumph of the quintessential capitalist product—the cigarette—in a communist system, and the successes and failures of the world's first national antismoking campaign. The interplay of male habits and health against largely female tobacco producers and medical professionals adds

Who reads Cigarettes and Soviets : smoking in the USSR?

Author

Tricia Starks

Publisher

Northern Illinois University Press, an imprint of Cornell University Press

Published

2022

Language

EN

ISBN

9781501765766

Category

nonfiction