Can I read Protecting Your Company Against Competitive Intelligence on EtoBox?

Protecting Your Company Against Competitive Intelligence by John J. McGonagle and Carolyn M. Vella is a book available to read on EtoBox.

What is Protecting Your Company Against Competitive Intelligence about?

As businesses learn more about competitive intelligence (CI) and how to use it, the ferocity of competition rises to a new level. Naturally, people will seek ways to protect themselves and their organizations against CI, but how? McGonagle and Vella, specialists in CI and what can be called CI countermeasures, have studied the problem from its beginning, and now offer corporate executives and executives in public and nonprofit organizations a portfolio of strategies and tactics. Each one is designed to meet two mutually important self-protection against the competitive intelligence activities of others, but also the freedom and mobility needed to maneuver in the marketplace. The result, a so-called cloaking program, allows an organization to become significantly less visible to its competitors, and can therefore compete more effectively against them. Including full details on the new Economic Espionage Act of 1996, this book is an extremely useful resource for executives throughout the public and private sectors. McGonagle and Vella maintain that there is nothing illegal about protecting an organization against competition. They argue that businesses can and should restrict the inf

Author

John J. McGonagle and Carolyn M. Vella

Publisher

Westport, Conn.: Quorum Books

Published

1998

Language

EN

ISBN

9781567201178

Subjects

Management, Business