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Branding Strategies for Global Tourism by Abhi Patel is a document available to read on EtoBox.

What is Branding Strategies for Global Tourism about?

This document discusses branding strategies used by different countries to promote their tourism industries. It provides examples of Malaysia, Dubai, Ireland, South Africa, and India. Malaysia uses the subbranding approach with its "Malaysia Truly Asia" campaign. Dubai also uses subbranding for projects like Burj Al Arab hotel and Palm Islands. Ireland promotes its nature, hospitality and music. South Africa

Author

Abhi Patel

Language

EN