About this document

CBSM Toolkit for Tribal Recycling Success by TJS is a document available to read on EtoBox.

This document describes a toolkit for using Community-Based Social Marketing (CBSM) to promote recycling behavior. It provides examples from a case study of a CBSM recycling program implemented at the Fond du Lac Tribal and Community College. The toolkit includes components like a case study, research plan templates, and tools to measure the results of a CBSM strategy designed to address barriers identified through audience research.

Author

TJS

Language

EN