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Retail Management by Venkatesh S Pujar is a document available to read on EtoBox.

What is Retail Management about?

The document provides an overview of retailing, including its definition, characteristics, functions, types, and theories such as the Wheel of Retailing. It discusses consumer behavior in retail, the buying decision process, and factors influencing shopping behavior, as well as the importance of customer service and satisfaction. Additionally, it covers retail planning, operations, and the factors influencing store location and market analysis.

Author

Venkatesh S Pujar

Language

EN