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What is Understanding Product Assortment Strategies about?
This document describes the key concepts related to the assortment of a retail establishment. It explains that the assortment refers to the number and variety of products offered and its pyramidal structure, from departments to individual references. It also covers the classification of types of assortment, the dimensions of breadth, width, and depth, and the qualities of coherence, dynamism, profitability, and traceability that a good assortment should have.
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- ScribdTranslations
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- EN