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MBA Branding and Marketing Syllabus by Tegar Nurfitrianto is a document available to read on EtoBox.

What is MBA Branding and Marketing Syllabus about?

This document provides the syllabus and schedule for a branding and marketing communications course. The course aims to help students create solid brand concepts by analyzing business environments and customers. It will cover topics like brand equity, positioning, and concept development. The schedule outlines 5 weekly sessions that include lectures, case discussions, and assignments analyzing brands and developing concepts. The overall goals are for students to gain skills in integrative thinking, communic

Author

Tegar Nurfitrianto

Language

EN